WHAT DRIVES US

FIGHT URBAN
FATIGUE
Those of us who live and work in cities feel
increasingly suffocated by the pressure of surrounding grey.
Jean Baudrillard has identified ‘urban fatigue’,
already more than 30 years ago.
Everyday, we face the demanding modern life, the rising expectations,
the work commitments and complex human relationships.
The world remains a strange place to live.

IT’S TIME TO
TAKE A BREATH
Plants give colour and oxygen to our spaces and daily life,
they can be a genuine breath of optimism.
It makes sense that we want to make
our personal spaces more natural,
because we want to feel more comfortable.
Many of us have “broken” and need to take a breath.

DESIGN CIRCULAR
WITH PURPOSE
That’s why we designed and handcrafted a pot
that makes it simple to take care of your plant,
minimising the time you spend by just pushing a button,
allowing you to spend your leisure more casually,
while at the same time decorating your space.
It is made from 100% sustainable wood,
that we collect from local producers, thus
the pot has very low levels of integrated energy.

CREATE MORE
NATURAL STORIES
We believe that everyone is an artist.
We partner up with creative people, who will share their stories
and we hope they will inspire you to write your own.